District Court for the Central District of California on August 29, Fashion Nova claims that it has experienced “explosive growth since the launch of the e-commerce website in 2013,” with its website “now rank as one of the most viewed fashion sites in the United States.” By way of its “dynamic e-commerce site,” Fashion Nova says that it “markets and sells a diverse range of lifestyle clothing and accessories for men, women, and children, with as many as 200,000 different styles offered for sale, including over 1,000 new styles per week, and up to several hundred new styles per day, with price points generally within the $10-$50 range.”Īt the heart of its e-commerce site and corresponding social media channels, Fashion Nova claims in its newly-filed lawsuit, are “visually appealing, striking photographic images and videos of wearing or using products – which serve to attract consumer interest and, ultimately, purchases of Fashion Nova products.” ![]() Setting the stage in the complaint that it filed with the U.S. But a new Fashion Nova lawsuit flips the script, with the fast fashion giant accusing a fellow Los Angeles-based fast fashion retailer of copyright infringement for taking product images from Fashion Nova’s website and using them on its own site in order to compete with its well-established competitor. This highly acclaimed affordable clothing boutique is based out of Downtown, LA and has 5 locations in Southern California for the global fashionistas out there, Fashion Nova does ship globally so you can get a taste of what the brand have to offer.Fashion Nova has famously been on the receiving end of a long list of infringement lawsuits the since-settled copyright and trademark infringement case that Versace filed against it for allegedly selling “deliberate copies and imitations of most famous and recognizable designs, marks, symbols and other protected elements,” including the design of its famous “J.Lo dress,” for instance, comes to mind. The following extract from the start of the post pretty much acts as a brochure text for the company: Bloggers endorsing Fashion Nova can’t have hindered the brand’s push to the front of the queue. If there is any argument that justifies reaching out to people, this is one of the best we have seen so far. Imagine this kind of work multiplied by the hundreds and that is how it seems to happen for Fashion Nova. Here is one blogger, effectively creating a piece of advertising about the brand after a visit to one of their stores. ![]() What has made Fashion Nova so popular has become the brand’s way of doing things. This means that the door is open to influencers. ![]() Here, bloggers and celebrities are invited to get involved and collaborate. This incredibly astute move is best illustrated by looking at their collaboration page.
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